The Coca-Cola Trail”, People and Places in the History of Coca-Cola

The Coca-Cola Trail”, People and Places in the History of Coca-Cola


Did you know?

Coca-Cola once sold the rights to bottle Coca-Cola throughout the United States for $1.

Coca-Cola was first bottled in Vicksburg, Mississippi, not Atlanta.

There are just two of the interesting stories revealed in a newly published book, “The Coca-Cola Trail”, People and Places in the History of Coca-Cola.”

Thirty chapters and over 200 pages tell the real stories of those pioneer bottlers; the challenges they faced, and how they were instrumental in creating the world’s most recognized brand.

The “Trail” takes readers to places where Coca-Cola history is told through historic buildings, local museums, restored outdoor murals, memorabilia collections and related displays.

The author, Larry Jorgensen spent over two years interviewing Coca-Cola families and conducting extensive research in current and former Coca-Cola communities. Historic photos and photos of modern day sites highlight each chapter.

For more information visit the web site: or contact the author, Larry Jorgensen, at or call 337.591.1937.

Interesting Facts:

“THE COCA-COLA TRAIL” People and Places in the History of Coca-Cola

1) The exclusive rights to bottle Coca-Cola throughout the United States were initially sold for $1. Chapter 3 – Chattanooga

2) Coca-Cola was first bottled in Vicksburg, Mississippi five years before the rights to bottle the beverage were granted. Chapter 1 – Vicksburg

3) A “Bonnie and Clyde” hold-up of a Coca-Cola plant in Arkansas. Chapter 20 – Nashville

4) The second place were Coca-Cola was bottled, again before bottling was licensed, was in Georgia. Chapter 4 – Valdosta

5) A 97 year old man worked for a Coca-Cola plant for 79 years. Chapter 12 – Fort Smith

6) The only city museum located in a former Coca-Cola plant, where some of the old bottling equipment remains on display. Chapter 7 – Aliceville

7) How a mayor saved and preserved Coca-Cola history in his city. Chapter 13 – Grenada

8) A young memorabilia collector created a Coca-Cola museum in an abandoned and falling down Coca-Cola plant. Chapter 16 – Cedartown

9) The unique history of the world’s most famous beverage bottle. Chapter 5 – Root – The Bottle, The Bottler

10) Aging outdoor Coca-Cola murals are being preserved and restored. Chapters 8 & 22